Introduction
Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors who take desired actions.
Key CRO Principles
1. Clear Value Proposition
Immediately communicate what you offer and why it matters.
2. Reduce Friction
Simplify forms, navigation, and checkout processes.
3. Build Trust
Use testimonials, reviews, and trust badges.
Testing and Optimization
Use A/B testing to continuously improve your conversion rates.
Conclusion
Small improvements in conversion rate can lead to significant revenue gains.
Marketing
Published: October 15, 2024
