Introduction
Should I invest in SEO or paid ads? The truth is, both have their place in a comprehensive marketing strategy.
Understanding SEO
Search Engine Optimization (SEO) is the practice of optimizing your website to rank higher in organic search results.
Pros of SEO
- Long-term sustainable traffic
- Higher credibility and trust
- Cost-effective over time
Cons of SEO
- Takes time to see results (3-6 months)
- Requires ongoing effort
Understanding Paid Ads
Paid advertising includes PPC, display ads, and social media ads.
The Best Strategy: Combine Both
The most effective approach is to use both SEO and paid ads together.
SEO
Published: July 8, 2025
